Much faster right? Once you get this workflow, things will get much easier to you with GTM. The same applies to Youtube, Scroll tracking, etc. (but definitely not limited to). Let’s do a quick recap:
- In case of link click tracking, we need to have at least one link click trigger enabled on a page. Trigger conditions do not matter, can be All link clicks, can be Some link clicks. This enables the link click auto-event listener and it starts running in the background. Every time the listener catches the click, it pushes the click data to the Data Layer. We cannot use that data until we instruct GTM to read it (by creating variables).
- Enable click variables. They will read the click-related data from the Data Layer and make it available in your tags, triggers, and even other variables.
- Create a tag that you wish to fire on each link click. In this guide, we created Google Analytics tags.
- Create a new trigger (or update the existing one) to fire only when you really need it (e.g. on outbound link clicks).
So even though you’ll see many Link Click events, that does not mean that your tags will be fired on each one of them. GTM will handle the moment of when the tag is activated.